So you have a reasonable database of 250 people or more, you
mail to them regularly, you have most of their phone numbers and some of their
email addresses, but can you quantify that data? How complete is your database anyway? Out of the 250 contacts, how many phone
numbers do you have? How many email
addresses? Or, how about this: how many of them are your friends on
facebook?
Would you agree that a complete database would have a 100%
statistic for each of those areas? If
not, what % number would please you?
This would be a great time to analyze your database,
calculate your statistics, and set some January or first quarter goals. Amazing things just might happen in 2014 if
you focus your attention in this area.
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