Thursday, December 19, 2013
So you have a reasonable database of 250 people or more, you mail to them regularly, you have most of their phone numbers and some of their email addresses, but can you quantify that data? How complete is your database anyway? Out of the 250 contacts, how many phone numbers do you have? How many email addresses? Or, how about this: how many of them are your friends on facebook?
Would you agree that a complete database would have a 100% statistic for each of those areas? If not, what % number would please you?
This would be a great time to analyze your database, calculate your statistics, and set some January or first quarter goals. Amazing things just might happen in 2014 if you focus your attention in this area.